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5 reasons why the new Facebook Apps are Far From Dead

Instead, they’re more powerful than ever!

Ever since Facebook changed the fan pages to the new Timeline interface earlier this month, people have argued that the new Facebook Apps (previously known as Facebook Tabs) wouldn’t be as valuable anymore. Some people even exaggerated and said the Facebook Apps/Tabs are dead..

Fortunately, this is far from true. Facebook Apps are now more powerful than ever! You can read my arguments below and let me know what you think in the comments (I’d appreciate that).

[message_box type=”note” close=””]As a bonus, I’ve added some free PSD files to this post. You can download them (and use them on your fan page) at the bottom of this post.[/message_box]

#1 – Welcome Pages still exist

The most commonly argument that people use when they say Facebook Apps became worthless is because Facebook “killed welcome pages”. You better get your facts together!

Yes, it is true that you cannot configure a default landing page anymore. This means that all visitors that will navigate to your fan page will automatically land on your timeline page, not on your welcome tab..

However, only a small percentage of your fanpage visitors will land directly on timeline page. Most visitors to your fan page will be generated using external sources such as

  • PPC ads (Facebook ads)
  • Your website
  • Email list
  • Viral Facebook Apps such as ShareGate

Guess what? You can send all visitors from these sources directly to your Facebook Apps (instead of your Timeline page). For example with our WP4FB plugin (but I’m sure other services do this as well) you can make sure that all traffic from our viral applications is send directly to your welcome page.

#2 – Fan gating still works

This is actually a prolongation of the previous point. Even though Facebook killed the default tab (which we can get around in most cases, see point 1), fan gating still works.

What is fan gating? Fan gating is simply showing different content to a visitor that hasn’t liked your page yet, compared to visitors that have liked your page already (e.g. your fans). By excluding valuable content, giveaways and other freebies for fans only you can make sure that the conversion rate from visitor to fan will improve big time. You’ll find another explanation in this video.

#3 – 55% more space

The old apps (tabs) were only 520 pixels wide. With the new Timeline interface, we can use the full width of Facebook: 810 pixels. That’s an increase of 55%!

Think about it for a second. This is going to have a huge impact on the user experience when people visit your application. All web designers will remember the shift from 800×600 screens, to 1024×768 screens, to the screens we’re using today. More space simply means you can put more stuff in it while keeping it organized.

Simply put, this means we can create much richer applications for our users. Start thinking big. Whatever you can do or show at your website – you can now do within a Facebook Tab as well. I would never argue to replace your website entirely, but some features could fit better inside Facebook because of the viral options it has to offer (when executed properly).

#4 – There’s no distraction

Before there were many distractions. On the left you had the profile picture and the menu to other tabs. On the right hand side you had all kinds of ads and friend-related info.

Even though some functions were quite useful (e.g. the profile picture), they also distracted your visitor when you’re trying to convince them to do something (e.g. leave their email address, use a specific function of your app or simply like your page).

As you can see in the picture above the new apps don’t have all these distractions. They simply have a Facebook bar in the top (from where they like your page or navigate to other pages within your fanpage). What do you think this is going to do with your conversion rates?

Exactly. This is a good thing. With the new interface you can center the whole screen around your CTA (call to action) without having to fight for attention.

Of course it’s the question for how long Facebook will keep these pages ads free, but as long as they are we should all profit from it!

#5 – Bigger thumbnails

Whenever users are visiting your fanpage outside your Facebook Applications, you can confront them with big 110x75px icons in the top of your fan page (just below the cover photo). Before you could only point to your apps using small icons in the menu under the profile picture. To illustrate I’ve put 2 icons of the old layout (left) and 2 icons of the new layout (right) together in one image. Can you spot the difference? 😉

Applications more powerful then ever

Seriously, applications are now more powerful then ever! Especially now, when many people don’t know how to use it to it’s full advantage, you have the chance to stand out from the crowd and do some cool stuff with the new Facebook Applications. Heck, you might even want to consider downloading WP4FB and implement some viral apps to get more fans 😉

Free bonus – free bonus – free bonus – free bonus (4x)

As promised in the beginning of this post, I have something extras for you. For free. Or actually: practically free. The only think I ask in return is some help in sharing this post. Once you share this post using any of the buttons below, you will automatically get access to the free downloads.

So, what do I have for you?

4 Free Business Cover Photos in PSD format!

 Share this post to unlock the free download using any of the buttons below.

[viral-lock url=”” message=”Share a message on Twitter, Facebook or Google+ to get instant access to the 4 cover photos” hashtags=”facebook” tweet=”5 reasons why the new Facebook Apps are Far From Dead (+ free bonus download)”]

You can download the free PSD by clicking on this link!


There are 2 comments .

Giampaolo Floris

Great job Wilco, this is a huge advancement in FB marketing..great post!

Reply »

I think something is wrong Wilco, I can see all shortcodes (as data)

Great post btw!

Reply »

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